AffinityEnable: About
Enable AffinityEnable
AffinityEnable is a sales enablement consulting company with a wide range of custom services along with standardized skill coaching offerings. AffinityEnable engagments are customized to your requirements and offer highly specific skill development. AffinityEnable works with your sales leadership, competitive intelligence and marketing teams to develop highly effective and efficient sales training materials and even offers onsite sales coaching and role-playing. Leveraging decades of skills and insights from successful direct sales, partner and channel sales, inbound and outbound sales training, AffinityEnable brings these same talents to augment your sales leadership and training team. Engagements can begin with formulating updated sales strategies or can expedite the fulfillment of your current sales enablement development and delivery. Additionaly, competitive intelligence and industry research services are also available.

Whether you need assistance for an annual sales meeting, new hire events, ongoing sales training, or strategic insights ‐ consider injecting speed and talent into your sales enablement engaging AffinityEnable.
John DeLuca John P. DeLuca, Managing Director
John DeLuca has over twenty years of positioning, promoting and selling technology products and services to small, medium and enterprise-size customers. Over that time, John has worked with over 3,500 sales teams and their customers with opportunities from $20K to several million dollars. John engages customers at all phases of the sales cycles: from product introduction to sales closure. For years, John has leveraged both sales training design and delivery talent to educate and empower sales professionals at EMC Corporation and Dell Technologies. Those roles included competitive intelligence, industry analysis, new hire education, partner training, sales initiative training, multi-media sales training packages, sales coaching, role-playing, and various skill development tools. As managing director, John will meet with you and your team to create a customized engagement to satisfy your specific requirements.

John is a highly requested sales enablement professional and customer engagement skills educator. This is a career centered on selling to executive and technical decision-makers as well as developing more compelling customer engagements and more effective sales professionals. Today, John offers his broad experience and reputation for timely delivery and quality marketing material creation to your organization as a contracted professional.
Paul Zonfrillo Paul Zonfrillo, Managing Director
Paul Zonfrillo has two decades of extensive experience in technology sales and sales enablement roles. With years of direcet selling experience, Paul understands the skills required to acquire prospective accounts, position technology and service solutions, and utlimately drive the account to the sales decision. Paul also has broad experience in training and coaching sales professionals both for internal sales and for partner sales organizations.